Milan: Ulrico Hoepli, 1920. Hardcover. An interesting early twentieth century Italian text on advertising techniques in various media, including newspapers, posters and signs, catalogs, and more. It talks about the power of advertising, and offers aphorisms on the subject. Extensively illustrated from Italian and French sources with twenty-seven black and white and seventeen color full-page reproductions. There are also over forty inventive and charming in text illustrations. Rebound in chipped and rubbed blue cloth. Some foxing and aging to interior pages but in very good condition. 181 pages including list of artists plus index. ART/091312. Very Good.
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